I used vistaprint for my printing. They were having a promotion and I just paid shipping. It was a great deal!
Since these are to pass out at the conference, I did not worry about a printing service that offered direct mailing. I may send some of these out to publishers and editors, but I still have to build a mailing list. (That may be a task for next month).
If you would like a postcard, send me an email with your info, and I’ll get one out in the mail.
I created the postcard in Photoshop with all the printer’s specifications (size, bleeds, resolution, etc) and saved the files as .jpg.
Here’s the front of it:
The first thing I came up with was a ‘theme’ for the card and tied in the words, front illustration and back illustration to them. (I guess my advertising background comes in handy). I picked an image that had great energy and was vibrant and colorful so it would stand out but wasn’t too busy. I thought it also fit IF's theme because the boy is well contained in his go-kart.
I also added my contact information on the front, as with my business card, I think contact information should be on the front to make it easy for Art Directors to contact you.
On the back I included all of my contact information, as well as company name, name and title, and I also used a black and white spot illustration that tied in with the theme. The right half is left untouched on purpose, this is where the address label and stamp would go. If you are making your own and want to use some of the space on the right, check with the post office to find out how big of a blank area you need to leave.