Sunday, September 13, 2009

ILLUSTRATION PROMOTIONAL PACKAGE

I am so pleased to share my latest promotional package. If you've been following my blog, you've read about the amounts of time it took me to put this together. Time will only tell if all my efforts will pay off, but I have faith that they will.

I paid attention to every little detail. I re-designed my logo and stationary to make it more illustration focused. I designed the labels and had a few extra postcards printed to show a variety of work other than the Three Billy Goats Gruff. I also included a SAS post card for feedback, and a short letter introducing myself. All of these materials were put into a pochette envelope which then went into a manila envelope. I chose a bright lemon-yellow color to make sure the envelope stood out from the bunch. Let's hope it works!
My goal was to make a promotional package that was original without being gimmicky and that showcased both my illustration and graphic design talents. I really enjoyed putting this together.

I realized that I can not do this on a regular basis, but perhaps once a year.
What about you, how do you promote yourself? I would love to hear your thoughts...

20 comments:

Heather said...

Edrian, it looks like a very elegantly designed packet. Hopefully it will be wildly sucessful. I'm sure you will keep us all posted on any responses you get.

Roberta Baird said...

It looks really nice Edrian... Best of luck with your mail out!!!!!

theartofpuro said...

Edrian it looks wonderful,I'm sure you'll have a lot of luck with this package.I love it

Vanessa Brantley Newton said...

I went to facebook last night and I saw this wonderful post and let me tell you I know you are going to get so many jobs from this. It's so wonderfully fresh and very, very different and creative and that's what editors and art directors are always looking for! This is fantastic Edrian!!!

Alexiev said...

Good...

Best wishes from Buenos Aires...

http://www.alexiev.com.ar

Proyectos

Alexiev Store

thedoodlegirl said...

Fantastic packet you've put together! Keep us updated!! It looks so awesome.

TJ Lubrano said...

Oh this looks so cute! I want one too ^_^!! This is indeed like Vanessa said, a different type of package then what editors and art directors are normally looking for! It's unique! I love it ^_^! take care and keep us posted! Ciao!

Lisa J. Michaels said...

I think your mailout package is very professional and will impress anyone who receives it. Great job!

Diana Evans said...

Hi Edrian!!! this is FAB A DABBA DOO!!! I love it...it looks wonderful and will be memorable...perfect for grabbing some new clients!!! you are doing a wonderful job!!!

Hugs
Diana

Eugenia Gina said...

edrian, you remind me to make a portfolio too :). This is one interesting piece, good luck!

Bella Sinclair said...

OMG! How fabulous! Looks very professional, and the colors are bright and happy. Your illustrations are going to knock their socks off. I KNOW you are destined for greatness!

Jannie aka Chickengirl said...

ahhhh! This is great, so much time and effort went into this obviously and it WILL pay off! I love the bright yellow envelope. I use to send out packages in bring orange envelopes and I think it does catch attention!!!

Best of luck to you..yay!

Raven Girl said...

Hey lady, blast from the past! You've been very busy! So cool that you are going the illustrator way too. This post reminded me that I should post my finished wedding invites (yes, finally engaged). Fun with packaging, yay! Hope all's well, let's catch up.

Mighty Kwan said...

Wonderful package! Really inspired and unique! How did go about getting it produced? (Sorry for being so nosy!)

-Wilson

Tom Barrett said...

Looks awesome, Edrian! Here's to uch success with it!!

nessadee said...

What an awesome promo package! You have some great ideas here!

Gaia said...

Everything looks fantastic! I'm sure you'll receive a lot of positive feedback. Keeping my fingers crossed for you :)

Amy C said...

wow this looks fantastic and so professional

artgirly said...

looks great!

Cheryl Lynn said...

This is a fantastic package. Wonderfully and very well put together. A great inspiration for those of us just breaking in to this arena.

Good job!