I paid attention to every little detail. I re-designed my logo and stationary to make it more illustration focused. I designed the labels and had a few extra postcards printed to show a variety of work other than the Three Billy Goats Gruff. I also included a SAS post card for feedback, and a short letter introducing myself. All of these materials were put into a pochette envelope which then went into a manila envelope. I chose a bright lemon-yellow color to make sure the envelope stood out from the bunch. Let's hope it works!
My goal was to make a promotional package that was original without being gimmicky and that showcased both my illustration and graphic design talents. I really enjoyed putting this together.
I realized that I can not do this on a regular basis, but perhaps once a year.
What about you, how do you promote yourself? I would love to hear your thoughts...